Today’s consumers continue to become more demanding in their behaviour, needs and expectations. Winning companies are those that can identify underlying category and consumer trends, and apply this insight to provide a truly differentiated and value-added product or service.
Phoenix has successfully invested in all three consumer sub-sectors: leisure, retail and consumer branded businesses. We have a particular expertise in investing in strong brands where we believe there is significant roll-out potential. We provide follow-on investment to a large number of the companies we back to help facilitate and drive expansion.
Examples of some of our investments in the sector (click on logo to view case study).