Fast Casual Thai Dining | www.busaba.com
Busaba’s restaurants provide high quality modern Thai food served in stylish surroundings. The first site opened more than a decade ago and still has queues on many days of the week. Phoenix invested in Busaba in June 2008.
During the course of the investment period to date, a highly differentiated “Modern Bangkok” brand identity has been created and an exceptional team of casual dining professionals has been built, led by CEO Jason Myers. A national rollout has been implemented, via a range of new restaurant formats, and all aspects of operations have been developed; including supply chain, marketing and customer service.
"Phoenix are a true business partner to me and my management team. They work collaboratively to drive results in a focused practical way.”
Jason Myers, CEO of Busaba Eathai