Marketing services group    |    www.karmacomms.com


Date Invested

May 2011







Mark Sargeant

Karma Communications Group ("Karma") is a leading independent marketing services group with a fully integrated offer and a strong focus on digital and new media channels. Phoenix identified the marketing services sector as a fragmented but growing market characterised by structural change, and backed Karma’s experienced management team. Following Phoenix’s investment in 2011 three further businesses were acquired, particularly in areas such as digital, mobile and data, to create one of the leading integrated marketing communications providers in the UK.

Our partnership

Karma aims to provide a best-in-class integrated offering to its clients and has capitalised on the increasing demand for mobile and digital services. Growth was achieved through both the organic development of the business and by acquisition. Phoenix provided significant support in relation to these acquisitions, as well as assisting with the post-acquisition integration of the various businesses. The Karma team was also strengthened further with the recruitment of a number of senior executives with outstanding reputations in the industry. Having become one of the UK leading independent marketing agencies, Karma was acquired by Accenture in November 2016

"Phoenix’s support and advice has been instrumental in helping us build and develop the Karma Comms Group into the UK’s leading independent marketing services business.”

Ben Bilboul, CEO, Karma