Key Retirement named best broker for equity release

Leading over-55s financial provider Key Retirement has been voted Best Broker for Equity Release at this year’s Mortgage Strategy Awards. 

This marks the eighth time Key has won the award and builds on the company’s past success; bringing its award tally to 49. The accolade underlines Key’s ongoing commitment to service, and its determination to put customers at the heart of the business.

Collecting the award at a dedicated ceremony in London, Richard Overson, managing director of retirement lending, said: “We’re very proud of this achievement and the recognition it represents, especially as the nominations are made by our peers.

“Our focus has consistently been on ensuring we deliver the best possible service for our customers and all of our business partners. Winning Best Broker for Equity Release firmly establishes us as the best in our field and is testament to the hard work of all at Key.” Preston-based KR Group, which was founded in 1998 as an equity release specialist, has grown to be the UK’s number one equity release adviser through Key Retirement and a leading innovative equity release lender through more 2 life.

KR Group is backed by leading private equity investor Phoenix Equity Partners which bought a majority stake in the company for £35 million. Expansion has included strengthening its proposition for intermediaries in the specialist lending market, with the acquisition of leading packager V Loans, and taking up a majority shareholding in fixed term annuity provider Primetime Retirement.

As well as equity release, Key Retirement offers a retirement options service, wills and lasting powers of attorney.