Precise Media Group

Reputation, PR Monitoring and evaluation |


Date Invested

December 2006





London, UK

Precise, now a part of Kantar Media, provides media monitoring, insight and analysis services to corporate, government and public relations clients. It monitors over 10,000 media sources as well as social media channels. Led by CEO Peter Low, Precise helps its clients understand the most important trends and influences that impact their current and future business decisions. Phoenix invested in the company in 2006.

our partnership

During the investment period, revenue was grown by more than 70%. The management team was also strengthened with the addition of a new CFO and COO. New products were launched, including an evaluation service to measure the effectiveness of PR campaigns, and a dedicated social media service. Three bolt-on acquisitions were completed enabling the business to diversity its product offering. In June 2014 Precise was sold successfully to WPP plc, the FTSE 100 global marketing services group.

"Phoenix know when to stand their ground and when to be flexible. They have strong views of their own but are good listeners.”

Peter Low, CEO, Precise Media