Guided tours and river cruise holidays | www.rivieratravel.co.uk
Riviera Travel is the UK’s leading provider of overseas guided tours and river cruise holidays, carrying over 115,000 passengers per year. The business’s core customers are typically over-50s travellers, attracted by exceptional customer service and value for money tours. Phoenix invested in Riviera Travel in December 2014.
During the course of the investment period to date, there has been a focus on deepening relationships with key newspaper partners and attracting new passengers via innovative direct-to-consumer channels. The Riviera Travel team has been further strengthened with the appointment of a new chairman, as well as four senior executive recruits. Increasing repeat bookings through advances in database analytics is also a priority, along with expanding the company’s product range to increase long-term customer loyalty. Expert analytics assistance has been identified with Phoenix’s support, and the provision of operational insights into sales and marketing has helped build advanced financial planning capabilities.
"The team at Phoenix have ambition combined with a supportive style which fits closely with the Riviera culture. Their sector understanding and general commercial insight has helped support the development of the business and deliver growth.”
David Clemson, CEO of Riviera Travel