Key Retirement

Specialist financial products for retirees
Date Invested
August 2013

At a glance

distributor of lifetime mortgages
Trustpilot reviews at 9.8/10
profit increase in 4 years

KR Group (KRG) is a leading independent provider of specialist financial products for retirees, with particular expertise in designing and selling lifetime mortgages (LTMs), enabling customers to release equity from their homes to fund their retirement.

KRG has a large share of a growing and highly regulated LTM distribution market and, through its More2Life subsidiary, directly originates LTMs on behalf of third party funders.

Our partnership

Phoenix and KRG’s founder, Colin Taylor, worked together to strengthen the senior team, expand the More2Life funding base and transform the sales and marketing capability of the business. We also invested in innovative operating systems. This enabled a fourfold increase in the quantum of lifetime mortgages written.

Under our ownership, revenues doubled and profits more than trebled. KRG was sold to Partners Group in August 2017, generating a 4.5x return on investment.

"Phoenix saw the potential in our business at an early stage and was a highly supportive partner. They were professional to deal with and the knowledge and expertise they brought helped us deliver a major investment and growth programme.”

Simon Thompson, CEO of KR Group